You won’t rely on your book alone. It’ll be the gateway
to credibility, prestige, access to power, legacy and
wealth through multiple channels of income, many of
them passive!
You’ll save time, money and frustration by avoiding
traditional publishers until you have the power to cut
great deals that protect your creative rights!
Your story will matter once you’re well-known (or if
you’re already well-known). Until then, you’ll focus on
“them” and write to solve their most urgent problems
or enhance their most ardent passions!
They’re writing in hopes of selling books. You’ll be
writing to market an entire business with multiple
streams of income and a marketing plan and funnel to
drive sales!
Most will have no marketing plan at all. You’ll have the
exact marketing blueprint Robert Allen used to sell 4
million books and generate $1 BILLION dollars!
They’ll depend on a publisher to drive book sales and, if
they're lucky, they’ll earn a 20% royalty. You’ll use a
tried and true marketing funnel to build a database of
customers that YOU own and from whom you’ll collect
the vast majority of revenue from selling books and
other products for years to come!
You’ll have a brilliant title and subtitle, developed
through Robert’s own process, along with a big, bold
promise and the step-by-step process for delivering on
your big, bold promise to create raving fans, thirsting
for more from you!
They’ll skimp and publish soft-cover books (or their
publisher will) while you’ll learn why hardcover books
create inherent value that will drive your business
forward!
Your book will be revolutionary and make all other
books on your subject obsolete! That’s not a dream, it’s
a fact if you follow Robert’s blueprint.
We all live within the same culture and there are many
shared values, communication styles and approaches
to problems and opportunities. So, it’s easy to end up
with a book full of cliches even if your ideas are bold
and new. You’ll avoid this trap that so many new writers
fall into by applying Robert’s strategies to ensure your
copy is fresh, original and compelling!
They’re hoping for book sales, so they write copy that’s
broad, cast a wide net and attempt to catch as many
fish as possible. You’ll write for a niche audience and a
carefully developed core avatar, knowing that the book
is part of a much larger business!
They’re taking the reader on their own journey. You’ll put yourself in the mind and heart of your reader and
craft the journey based on their most compelling
passions or urgent needs!